How to Write Blog Posts with Impact


You may have heard that longer blog posts are "better" than shorter ones. It's not the length that matters, but the content. Short blog posts, from 300 to 500 words, serve a purpose too. That's why it's really best to include both long and short posts.

You'll soon see the benefits of writing short posts that have impact.

Start with a Compelling Headline

You know it's true. You read a post, or anything for that matter, based on the headline that you clicked through. The headline must be clear and concise, but not confusing or absurd. For the best impact, tell them what you are going to say.

Be Concise

A short blog post with all the fluff removed will make a huge impact because it's based on one main subject and point. A short blog post that focuses on one point will not lose your readers' attention. A blog post that is short and concise will be more impactful if edited well.

Make It Scannable

People read differently online than they read on paper. On paper people always read from left to right. Online users tend to scan from the top to the bottom, focusing on the left side of a page. Using bullets, headlines, and attention-grabbing headlines will help guide the reader.

Laser Focus the Topic

A short post needs one laser-focused topic to consider with one main point. 5 Reasons to XYZ might be a better choice. The Most Important Reason to ZYZ

Engage your Readers

Always ask for comments. You can make a huge impact with engagement after your one-topic post. In terms of activity and shareability, a shorter blog post is more valuable than a longer one.

Include Relevant Imagery

Using the right images for your posts carries new weight, because the better your image the more likely it will be shared by those who read it. The right image and a well-written blog post will have a big impact.

Know Your Audience

What platforms do your readers use to access your content and what are their preferences? How can you customize your content to match audience needs, wants, and preferences? What does your audience want and need to know? Your short posts will be more effective if you do this.

Blog posts that are shorter take less time than those with longer content. They are shorter than longer posts and can be focused on one topic only. For maximum impact, focus each blog post on one topic that is most important to your audience.